Our Story
Our Story
From Fynbos Hills to European Homes
In 2017, in the valleys of Franschhoek, South Africa, Love fell for the scent of the country's indigenous plants. It wasn't only their beauty that drew her in. Something in her felt at home in them.
Curiosity turned into a quiet obsession. She began blending oils for her own home, late into the night, learning what each plant could do. Friends designed the first labels, the oils were bottled in her kitchen, and Le Naturel grew from there. Not from a business plan, but from love for the land and what grows on it.
Years later, we fell in love too. As Europeans who return to South Africa every year, we've given our hearts to this country and its beauty. It was there that we first discovered Le Naturel, and we were immediately captivated by these all-natural products. Each year we carried them home with us and treasured them, because the aromas of the Fynbos transported us straight back and stirred something deep within us.
What drew us in was the purity of the botanicals, the simplicity of the ritual, and the fact that these natural products are made for everyone, the whole family included. A moment to return to yourself and to your most beautiful memories, carried on a scent that means something different to each of us.
We saw a chance to bridge two worlds: to bring South Africa's botanical heritage to Europeans craving authentic, natural beauty. Not as something fleeting, but as part of everyday life. Not as a memory that fades, but as a living connection.
The idea began a few years ago: to make this available to everyone in Europe and to introduce them to the Fynbos and these beautiful natural products. It has been quite a journey, but we can now share with you what Love once shared with us in South Africa.
Every ingredient tells a story. Every product carries the frequency of the wild. Every use is a moment of return: to nature, to simplicity, to your most natural self.
Le Naturel was never just about skincare. It’s about remembering. Reconnecting. Still handcrafted with the same love she poured into those first kitchen experiments, sourced directly from South African growers and adapted with care for Europe, preserving the wild soul that makes them extraordinary.
When you use Le Naturel, you’re part of an ancient conversation between human and plant, between modern life and timeless wisdom. This is skincare with soul. Beauty with purpose.
Made in the Netherlands